Unfortunately I Do Love Trend On TikTok
Maybe it’s cheesy maybe just cringe enough to be honest but the “Unfortunately I Do Love” trend on TikTok is basically a public group hug for guilty pleasures, quirks, and tiny vices. Every other scroll brings someone confessing their late-night mac & cheese habit, phone anxieties, or weird little obsessions that are so human, they’re almost comforting. Who knew swapping Uber Eats confessions could make the internet feel kind?
What’s The Vibe of This Trend?
Honestly? It’s all about realness. TikTok users pick flattering (sometimes too flattering) clips of themselves and overlay the confessional refrain: “Unfortunately I Do Love…” followed by their funny, imperfect, or deeply specific habits. Maybe someone’s out here admitting a secret love for trashy TV or the pure joy of never folding laundry until the basket explodes. There’s no shame, just a winking sort of pride.
I saw one video where the guy just listed, “Early 2000s boy bands. Unpaid subscriptions I totally forgot about. Soggy fries. Asking my friends if they’re mad at me when they don’t reply after ten minutes.” Relatable and also, why do I suddenly want soggy fries?
Why Does It Feel So Relatable?
First sentence: The trend nails what people are actually like, not the polished highlights we usually see. There’s an honesty that feels almost rebellious against social media perfectionism. Let’s be real most of us aren’t living “aesthetic” lives. Sometimes dipping chips in questionable leftover sauce is the highlight of a Tuesday night.
You know how in group chats, the best inside jokes are about your mutual weirdness, right? That’s exactly what TikTok’s doing… but for everyone, all at once. Sometimes, I stop mid-scroll, just to laugh at someone’s “unfortunately I do love pretending my water bottle is a microphone” because, yeah, same.
How It Works: Sounds, Clips, and The List
First sentence: The backbone is Joe Walsh’s “Rocky Mountain Way” retro, energetic, kind of goofy, making each video feel like a montage for a sitcom misfit. People list out the habits and preferences, usually typed right onto their video (because why not make your weirdness look cool?).
Typical confessions:
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“Ordering iced coffee even when it’s snowing.”
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“Rewatching my own stories as soon as I post them.”
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“Ignoring texts for two days because talking feels like work.”
Did I try it? Sort of, but then bailed at “unfortunately I do love using three sauces for one meal.” There’s a limit to my public shame.
Flaws, Fails, and Small Joys
First sentence: One of the best parts is how people lean into their quirks or even small personal fails as something kind of lovable. If you struggle with repetitive thoughts, procrastinate, or collect obscure facts (raise your hand, trivia nerds) suddenly, you’ve got a whole crowd backing you up. It’s not just memes; it’s a micro-community based on being a bit of a mess in ways everyone else secretly is, too.
Recently, I ran into a post listing someone’s top three “unfortunate loves”: awkward small talk, looking at old ticket stubs, and checking their horoscope every Monday. Might have snorted out loud because, same.
What’s The Point? Is It Just a Fad?
First sentence: Digging deeper, it’s less about showing off and more about connecting through radical honesty. Imagine the whole platform taking off its filters and showing the unfiltered self in ways that almost never show up in viral dance challenges or “Day in My Life” feeds.
It’s a playful rebellion. People create conversation in the comments, sometimes finding actual support for things they thought were just personal little flaws. Not gonna lie, it’s a refreshing change from days when “relatable content” meant, well, showing off your perfect oat milk latte.
Can Anyone Join In?
First sentence: Yes and absolutely! The trend is versatile; some creators use it for career quirks, college gripes, even playful political hot takes (with caution). If all you want is to parade your love for bizarre potato chip flavors in front of strangers congrats, you found your niche.
A friend of mine shared her “unfortunately I do love” list last weekend. It included “answering work emails at 2 AM,” “adding three items to cart before buying literally nothing,” and admitting she still can’t parallel park.
Real-life Bits: Anecdotes From the Comments
First sentence: The best part? The comment sections absolute gold. If you ever thought nobody else microwaved tea or accidentally wore pajamas to the grocery store, well…people will back you up. Small stories pop up about how someone’s “unfortunately” led to a fun memory or embarrassing moment that turned out okay.
Sample comment highlights:
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“OMG I thought it was just me who checks flight prices but never travels.”
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“Not proud, but I have eaten cereal with a fork. Twice.”
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“My dog thinks every glass of water is his. Unfortunately, I do love sharing.”
Why Does The Trend Work So Well?
First sentence: Maybe because it’s simple and genuine, with room for awkwardness and imperfection. Trends like this don’t require fancy editing or perfect lighting they’re a window into people’s hearts, in all their chaotic glory. It’s funny, a little bit vulnerable, and very, very honest.
Would I recommend making your own? Yes especially if you want a little dopamine hit from strangers affirming your weirdest quirks. So go ahead, spill your “unfortunatelys.” Pretty sure that’s what the internet was invented for, deep down.
