How Much is Huda Kattan Net Worth in 2025?
As of 2025, Huda Kattan's estimated net worth is $550 million. Huda Beauty, the brand that turned her into a beauty mogul, is still valued in the billion-dollar range, and with the brand returning fully under her control in 2025, many are speculating that her wealth might edge even higher by year’s end.
Her earnings don’t just come from lipstick and eyeshadow palettes. Huda’s empire is multi-faceted: cosmetics, skincare, fragrances, digital content, and global distribution add major cash flow.
Recent reports show her company pulls in about $200 million in yearly sales, which is staggering when you think about how she started with just a beauty blog and a single product false lashes.
Scrolling through her Instagram, a recent post captures the emotion of this moment for her:
“We officially bought Huda Beauty BACK. This has been the craziest, most emotional ride of my life, and I'm honestly still processing it all.”
https://www.instagram.com/p/DM-pnpEz0K4/
Who is Huda Kattan?
Huda Kattan is many things a beauty entrepreneur, a mom, a digital influencer with almost 57 million followers on Instagram, and the ultimate dreamer-turned-Middle Eastern success story.
She’s one of those people you either love or, honestly, get super jealous of. Born on October 2, 1983, in Oklahoma City to Iraqi parents, her journey to stardom never followed a straight line.
She has been called the “Kim Kardashian of the beauty world” (not her words, but hey, it fits) and was once named by Forbes and TIME as one of the most powerful beauty influencers on the planet.
She’s got a reputation for both disrupting beauty standards (openly talking about cosmetic surgery and photo editing) and sparking controversy especially this year, after a TikTok post that got her called out globally for conspiracy theories targeting Israel.
TikTok removed the video pretty quick, but the waves haven’t stopped, and calls to boycott her and Huda Beauty still linger in certain circles.
Huda Kattan Career Earnings
Let’s not sugarcoat this Huda Kattan’s career earnings are huge. It’s wild to think she started as a makeup artist in LA, hustling freelance and working with celebrities like Eva Longoria, before building an international beauty empire out of Dubai.
Huda Beauty launched with her sisters in 2013 became famous with Kardashian-approved false lashes, but that’s just the beginning. With global retail hits, high-margin skincare, and a full product stack from lips to perfume, her business skills shine way beyond her glam.
Her annual salary as a public figure and business owner is estimated at more than ₹112 crore ($13–14 million) per year, with bulk income from equity, licensing, direct sales, and influencer work.
She’s topped beauty influencer lists for years, reportedly earning up to $18,000 per sponsored Instagram post back in 2017, a number that’s probably higher in 2025 given her reach and brand deals.
Over the past decade, her total career earnings, when adding product sales, licensing, and endorsements, have easily crossed the billion-dollar mark for her companies. The numbers? Pretty mind-blowing, honestly.
One of her latest Instagram Reels even shows her teaming up with Palestinian artists, proving she’s still finding new revenue streams and cultural moments:
“#HudaKattan's latest launch is equal parts exciting and meaningful, and sees the beauty mogul collaborate with Palestinian singer…”
https://www.instagram.com/p/DH6HlB4N4B6/
Huda Kattan Early Life
Huda’s early days don’t feel like the typical billionaire-founder story. She grew up the child of Iraqi immigrants her dad taught engineering and her mom biology living in Oklahoma, then bouncing to Tennessee and Massachusetts.
She’s talked about feeling out of place as a Middle Eastern kid in mostly white, Southern and Midwestern towns. It makes the hustle part of her story a bit more relatable she didn’t come from crazy money but found her lane.
At the University of Michigan–Dearborn, she majored in finance, but that world wasn’t it for her.
After giving finance a go, she ditched that life, moved to Dubai, and was soon drawn to makeup artistry probably thanks to encouragement from her sisters, who’d end up as her business partners.
Her love for makeup and realness about plastic surgery, beauty standards, and cultural identity set her apart.
If you follow her journey online, you’ll notice people sharing old pics and interviews, talking about her “Middle Eastern family” and “just wanting to create” a theme she’s always returned to in interviews and online posts.
That’s the part I find inspiring: She stumbled, she doubted, but she kept moving forward, making something no one saw coming.
This year’s drama, wealth, and wild highs aren’t slowing Huda down much. Whether you're a die-hard fan or just fascinated by beauty world shakeups, she’s a reminder that big risks (and being kind of relentless) actually pay off. Just don’t expect her to stop surprising you.
https://www.instagram.com/p/DKhuH6DzP1V/
