Singer George Fiji Veikoso Passed Away
George “Fiji” Veikoso, revered as the King of Island Reggae, passed away at age 55 in July 2025. News of his passing was confirmed by Polynesian Music and his close family sources, but specific details surrounding his death have yet to be released.
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Tributes have poured in across global media, celebrating a voice and persona that touched millions across the Pacific and beyond.
Who was George Fiji Veikoso?
Raised in Fiji and influenced early by his musically-gifted uncles (notably jazz legend Sakiusa Bulicokocoko and Isireli Racule, who worked with Elvis Presley’s projects), George began singing in church as a young boy. His first professional appearance earned him $5 and set the stage for a decades-long journey.
In 1987, after political turmoil in Fiji, Veikoso moved to Hawaii, embracing a new chapter while always carrying Pacific pride in his music and persona.
George Fiji Veikoso Career
Rise to Fame & Musical Pioneering
George “Fiji” Veikoso blended classic reggae, R&B, hip hop, ska, and jazz with rich Polynesian roots, creating a signature style recognized throughout the Pacific Rim and beyond. His career took off with the Fijian band Rootstrata before establishing himself as a solo artist.
Albums & Achievements
Evolution (1994)
- Debut album
- Captured Hawaii’s hip-hop sound
- Established Fiji beyond the Pacific
Born & Raised (1997)
- Catapulted Fiji into the spotlight
- One of the Pacific’s most influential albums
Gratitude
- Songs featured on Baywatch Hawaii and MTV’s Real World Hawaii
Transition, Love & Roots
- Extended catalog
- Explored diverse genres
- Continued evolution of his music style
Awards & Honors
Na Hoku Hanohano Award – Male Vocalist of the Year, 1998
Favorite Entertainer of the Year – 1998
Best Pacific International Artist Award – 2014 Pacific Music Awards
Lifetime Achievement Award – 2021 Pacific Music Awards
Grammy Nomination – “Island Warriors” compilation for Best Reggae Album
International Impact
Veikoso’s music “transcended boundaries,” often performed in multiple Pacific languages and collaborating with global legends like Gladys Knight, Ziggy Marley, Maxi Priest, and many others. By 2023, his collective catalog exceeded 500 million streams globally.
His final major public appearance was the Homecoming Fiji concert in 2024, which not only celebrated Fijian artistry but also contributed significantly to Fiji’s local economy, showcasing his continued influence.
Influence on Culture and Artists
A beacon for Polynesian unity and the founder of the TokoUso movement to reduce gang violence.
Frequently aided and mentored up-and-coming Pacific musicians.
Inspired generations—across both old and young—with songs like "Lia" and "Lomai Naleca," staples at gatherings from shops to buses across the Pacific.
FAQ
When did George “Fiji” Veikoso pass away?
July 23, 2025, as confirmed by family and industry sources.
What are his most popular songs?
“Lia,” “Lomai Naleca,” and “Sweet Darling” are among his biggest Pacific anthems.
Did he receive any major international recognition?
Yes, including a Grammy nomination for the “Island Warriors” compilation, multiple Pacific Music Awards, and international collaborations
