How Much is Alex Cooper Net Worth in 2025?
As of 2025, Alex Cooper estimated net worth is $60 million. Some outlets, like Forbes, estimated her 2024 earnings at $22 million, while a few reports claim she pocketed $32 million just in that year. It's all fueled by her headline-grabbing multi-million dollar deals with Spotify and Sirius XM, plus brand partnerships, live shows and a handful of smart investments. Not bad for someone whose career started as a college podcast in a New York apartment.
The numbers are impressive, but what’s wild is the jump she’s made: a $60 million Spotify deal in 2021, then an even richer $125 million SiriusXM contract landed in 2024, set to carry her into the future.
That’s not even counting the revenue from merch, sponsorships, live events, and her Unwell beverage line, which is now in Target. Add in her founding stake in the media startup Trending, and Cooper’s net worth in 2025 isn’t just big it’s the new standard for women in podcasting.
On July 14, Alex teased something new on Instagram: “Me patiently waiting to post the CHD guest this week. Your summer escape in a bottle @drinkunwell
Who is Alex Cooper?
If you’ve heard the phrase “Daddy Gang” or know the “Call Her Daddy” jingle by heart, you already know Alex Cooper. Born Alexandra Cooper in Newtown, Pennsylvania, in August 1994, she started as a college Division I soccer star and film student at Boston University.
Her dad, a sports TV producer, and her mom, a psychologist, raised her in a pretty tight-knit home, where she learned the ropes of media by making goofy videos in the basement.
She once told BuzzFeed that while school was rough she got teased for her red hair and “frail legs” her home life was a safe haven where she could just be loud, creative, totally herself.
Cooper moved to New York City after college and, with then-roommate Sofia Franklyn, launched Call Her Daddy in 2018. The show was picked up by Barstool Sports just a month later.
It blew up for its unfiltered talk about sex, dating, and real-life drama, especially when a public “friendship breakup” with Sofia played out on social media for everyone to watch.
Since then, Cooper’s been running the show solo, landing A-list guests, launching a documentary, and building a genuine media empire oh, and she’s just 30.
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Alex Cooper Career Earnings
Her rise is anchored by those giant licensing deals: the $60 million from Spotify (over three years, starting in 2021) and the $125 million multi-year Sirius XM deal inked in 2024.
That’s $20 million a year just from Spotify, not including bonuses for specific download milestones. Her 2024 alone saw $22 million her highest individual year so far.
Live events, merch sales, and endorsements add extra layers. Cooper’s Call Her Daddy-branded items sold out instantly when they launched, and she made $800,000 in three days in 2020 just from merch.
Then there’s Trending, her media company built with producer (and now-husband) Matt Kaplan; that platform spans podcasts, scripted content, events, and partnerships.
Her Unwell Hydration drink line now the official hydration sponsor of the National Women's Soccer League reportedly brought in seven figures in its first year.
Still, Cooper keeps it real. On the Boyfriend Material podcast this April, she said about turning down a big brand deal: “I just like didn’t believe in putting my face next to it. I think it’s important to say no to s---, because then you just lose your f------ credibility”. Love it or hate it, she’s calling her own shots every step of the way.
She posted on Instagram this summer: “Host of @callherdaddy Founder of @unwell @drinkunwell”
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Alex Cooper Early life
Before the Spotify numbers and Sirius XM fame, Alex Cooper’s early life was honestly pretty ordinary, but she’s made a point of sharing it all.
Born August 21, 1994, in Newtown, PA, Alex is the youngest of three siblings. Her mom was a psychologist, her dad a Philadelphia Flyers TV producer think sports, cameras, lots of stories at the dinner table.
In school, she was an all-star soccer player, gritting her way to a scholarship at Boston University and co-captain status at Pennington School. She’s always said sports helped her toughen up and gave her an outlet for the competition she’d later bring to the content world.
Her college years weren’t just about soccer. She majored in film and television, was drawn to storytelling early, and had a knack for both sports and media.
Childhood friends say she was always the most “out-there” kid making home movies in the basement, which set the stage for all the brash, experimental podcast work she’d do years later.
She’s always kept her heritage close, with a mix of European and Jewish roots, and a family that stressed personal growth above everything. Maybe that’s why she still feels a bit like an underdog, even with $60 million in her back pocket.
You can see Cooper’s signature humor and hustle on socials. Her Instagram boasts 5 million followers, and she never misses a chance to hype her latest project. On July 14, she wrote: “Your summer escape in a bottle @drinkunwell.
And that’s the thing: whether or not you vibe with Call Her Daddy’s brand of honesty, Alex Cooper’s made podcasting look like a space where anyone if they’re bold enough can rewrite all the rules.
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