Expert Picks: Top 10 Best Eyebrow Products in 2025

Expert Picks: Top 10 Best Eyebrow Products in 2025

Eyebrow styles have changed a lot over the years, from the very thin brows of the 90s to the bold and natural looks we see now. In 2025, the big trends are all about flexibility, new ideas, and easy beauty.

No matter if you have thick brows or thin spots, the right eyebrow products can change your look and boost your confidence. In 2025, eyebrow makeup is better than ever, with smart gels that give a laminated look and pencils that look like real hairs.

10. e.l.f. Cosmetics Brow Wow Brow Gel

Why It's Perfect for Beginners:

• Super affordable entry point into brow gels
• Mistake-proof formula
• Available in multiple shades
• Lightweight, buildable coverage

Perfect For:

• Beginners or anyone wanting to try brow gel without a big investment.

9. MAC Fluidline Brow Gelcreme

Why Pros Love It:

• Highly pigmented gel-cream formula
• Waterproof and long-lasting
• Perfect for creating bold, Instagram-worthy brows
• Professional makeup artist approved

Perfect For:

• Those seeking maximum drama and longest wear time.

8. Hourglass Arch Brow Sculpting Pencil

Why It's Premium:

• Weightless, silky formula
• Triangular tip for versatile application
• High-end packaging and presentation
• Long-wearing, smudge-resistant formula

Perfect For:

• Luxury beauty enthusiasts who want the smoothest application experience.

7. REFY Brow Sculpt Shape and Hold Gel

In the 2020s, the thick and defined "Instagram brow" gave way to the "laminated" brow — a brushed-up, more unfussy look made possible with gel products, like British brand Refy's Brow Sculpt.

Why It's Trending:

• Creates an instant laminated brow effect
• Social media is approved and loved by influencers
• Strong hold without stiffness
• Vegan and cruelty-free formula

Perfect For:

• Trend-followers want to achieve the viral laminated brow look.

6. Anastasia Beverly Hills Brow Wiz

Why It's Still Relevant:

• Ultra-slim design for maximum precision
• Retractable tip that never needs sharpening
• Perfect wax-to-pigment ratio
• Available in 12 hair-matching shades

Perfect For:

• Detail-oriented users who want to create the most natural-looking brow hair strokes.

5. NYX Professional Makeup The Brow Glue

NYX is a fantastic drugstore brand, and the brand's Brow Glue does not disappoint. The affordable price tag was the cherry on top.

Why It's Unbeatable Value:

• At just £6, this gel is so good that nowhere seems to keep it in stock. 15 of the best eyebrow gels for the best brows of your life
• Clear formula with extreme hold
• Works for all brow types and colors
• Drugstore accessibility with high-end performance

Perfect For:

• Budget-conscious beauty lovers who don't want to compromise on quality.

4. Charlotte Tilbury Brow Lift Eyebrow Pencil

Charlotte Tilbury's Brow Lift Pencil has a soft, pigmented formula that glides on easily and adds definition wherever needed. It also has a built-in spoolie brush.

Why It's Worth the Splurge:

• Creamy, luxurious texture that doesn't tug
• Buildable coverage from natural to bold
• Long-wearing formula that doesn't fade
• Elegant rose-gold packaging

Perfect For:

• Those who appreciate luxury beauty products and want professional results.

3. Benefit Cosmetics Brow Definer Pencil

Why It's Essential:

• Ultra-fine tip for precise, hair-like strokes
• Waterproof formula for all-day wear
• Built-in spoolie for blending
• 12 shade options for perfect color matching

Perfect For:

• Those who want control over every hair and prefer a more structured brow look.

2. Glossier Boy Brow Gel

Glossier's Boy Brow is a hero product loved by bloggers and MUAs alike. The teeny-tiny brush gives you complete control, allowing you to deposit the perfect amount of product exactly where you want it.

Why We Love It:

• Gives a tint that fills in any gaps, leaving brows looking even whilst also setting hairs in place – perfect if you're after that brushed-up look.
• Buildable formula that's nearly impossible to overdo
• Five versatile shades that complement various hair colors
• Lightweight, non-crunchy formula

Perfect For:

• Makeup minimalists and those seeking the "no-makeup makeup" brow look.

1. Anastasia Beverly Hills Brow Freeze Styling Gel

After trying this one from Anastasia Beverly Hills, my brows were practically glued in place—but in the best way possible. The large, double-sided wand picks up a good amount of product, making it easy to apply the clear gel evenly while simultaneously getting the shape you want.

Why It's no. 1 pick:

• The sticky and thick yet workable consistency sculpts and sets brows with extreme hold and precision.
• Dual-sided wand with different brush sizes for versatile application
• One of Anastasia's 2024 launches that won an Allure
• Creates the trending "laminated brow" look without professional treatment

Perfect For:

• Anyone wanting that sleek, brushed-up Instagram brow that stays put all day.

Disclaimer

The content in this article is for informational purposes only. Product performance can vary depending on individual preferences, skin type, and usage. Always perform a patch test before trying new cosmetic products, and consult a dermatologist if you have sensitive skin or allergies.

Prices, availability, and product formulations may change over time. Please verify product details with the manufacturer or retailer before purchasing.