Google Veo 3 JSON Prompts Unleash a New Wave of AI Video Innovation
Google Veo 3 is rewriting the scripts for digital video production. The arrival of JSON-based prompts means creators can wield pinpoint control over every cinematic detail, from camera angles and atmospheric lighting to synchronized audio and multi-character dialogue.
Veo 3’s fusion of advanced prompt adherence, native sound technology, and flexible visual styles makes it possible to generate professional-grade content in seconds, whether for product demos or viral reels.
By structuring instructions in JSON, users are able to unlock repeatable, brand-aligned filmmaking workflows, making manual storyboarding and lengthy edits a thing of the past.
At its core, Veo 3 isn’t just about impressive automation; it’s about empowering both novice and expert creatives to realize visions with broadcast-level fidelity, efficiency, and customization, ushering in an era where content dreams translate directly into screen reality.
How to Create a Video in Google Veo 3
- Go to the Veo 3 platform (via Gemini API, Vertex AI, or supported dashboards).
- Choose “Create Video” and select JSON Prompt mode for granular control.
- Craft your JSON prompt: Define scene, style, camera movement, lighting, character actions, and audio in structured syntax (example:
- {
"scene": "school courtyard, golden hour",
"camera": "slow dolly-in on three friends talking",
"style": "cinematic, warm tones",
"lighting": "sunset, dramatic shadows",
"audio": "natural ambiance, soft music"
}
- Set output options like aspect ratio (16:9 or 9:16), clip length (4-8 seconds), and resolution (up to 1080p), plus voice/dialogue preferences if needed.
- Upload any reference images or footage to guide character continuity or background details.
- Click “Generate”; preview your render, adjust prompt parameters, and iterate for perfection.
- Export the video for direct use, further editing, or integration into broader storytelling projects.
Tips and Tricks for Next-Level Results
- Be crystal-clear in JSON structure: Keep each property, scene, camera, lighting, audio, as a separate key for maximum fidelity and easier refinements.
- Use cinematographic terms: “tracking shot,” “tilt-up,” “dolly-out,” “soft rim lighting,” etc., to guide the AI toward stunning visuals.
- Maintain character and style consistency: Reference uploaded images and explicitly mention style matching in your prompt for seamless cuts.
- Iterate rapidly: JSON prompts make rapid A-B testing effortless, tweak values (lighting, tempo, shot), and compare outputs without redoing the full video.
- Stack scenes for storytelling: Generate individual clips for each storyboard segment, then merge and add transitions in post-production for polished, narrative flow.
- Eliminate common glitches: Clearly define what to exclude (“no watermark,” “no blur,” “no artifacting”) to maintain high-quality results.
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Prompt 1:
{
"prompt_name": "Maserati: The Trident's Call",
"version": 1.0,
"target_ai_model": "V3 or similar text-to-video AI",
"core_concept": "From the depths of the ocean, the power of Neptune's trident is unleashed, summoning a vortex of water and light that forges the Maserati MC20 supercar.",
"details": {
"scene_environment": {
"setting": "The deep, dark abyss of the ocean. Ethereal 'god rays' of sunlight penetrate the darkness from above.",
"features": "A rocky, ancient seabed. Bioluminescent particles drift slowly in the current.",
"mood": "Mythical, majestic, mysterious, powerful."
},
"action_sequence": [
{
"step": 1,
"description": "Opening Shot: The camera glides over the seabed and discovers a massive, ancient bronze trident, half-buried in the sand. It begins to hum and glow with a brilliant aquamarine light."
},
{
"step": 2,
"description": "Main Action: The glowing trident unleashes its power, creating a massive, swirling underwater vortex. Sand, bubbles, and light are pulled into its powerful spin, with the trident at its center."
},
{
"step": 3,
"description": "Solidification: Within the vortex, the chaotic currents of water are hydro-dynamically sculpted into the sleek, aerodynamic form of a Maserati MC20. The iconic trident logo on the front grille materializes first, glowing brightly. The water-form then solidifies into 'Bianco Audace' metallic white."
},
{
"step": 4,
"description": "The Breach: The fully formed car rockets upwards from the depths. It bursts through the ocean surface in a spectacular explosion of water and spray, captured in slow motion. It lands perfectly on a wet, black-sand beach at twilight, water streaming off its flawless body."
}
],
"visual_style": {
"aesthetic": "Cinematic, hyper-realistic, elegant, mythical.",
"resolution": "8K",
"lighting": "Dark and mysterious underwater lighting, punctuated by the trident's brilliant glow. The breach shot is dramatic, with the soft, beautiful light of twilight reflecting off the wet car."
},
"camera_work": {
"movement": "Start with a slow, exploratory glide through the deep water. Circle the glowing trident as it activates. Get caught in the vortex, spinning with the forming car. Follow the car as it rockets upwards, capturing the breach in epic slow motion. End on a low, wide-angle shot of the car on the beach, looking powerful and serene."
}
},
"negative_prompt": "Things to avoid: cartoonish fish, sunny days, cities, people, roads. The mood should be mythical and grand, not a nature documentary.",
"final_text_prompt_for_ai": "Cinematic 8K video, hyper-realistic, mythic aesthetic. In the dark ocean abyss, a massive, ancient trident glows with aquamarine light, creating a powerful underwater vortex. The churning water is hydro-dynamically sculpted into the elegant form of a Maserati MC20. The car rockets upwards, bursting through the ocean surface in a spectacular slow-motion breach, landing perfectly on a wet, black-sand beach at twilight. Water streams off its flawless body. A fusion of myth, power, and Italian elegance."
}
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Prompt 2:
{
"description": "Cinematic close-up of a cold, dewy Corona bottle sitting alone on a weathered beach table. It begins to hum, vibrate. The bottle cap *pops*—and the entire environment unfolds from inside: palm trees rise, lights string themselves, speakers assemble mid-air, sand shifts into a dance floor. A DJ booth built from driftwood. Music kicks in. A beach rave is born. No text.",
"style": "cinematic, magical realism",
"camera": "starts ultra close, zooms out and cranes overhead as the world expands",
"lighting": "sunset turning to neon—golden hour into party glow",
"environment": "quiet beach transforms into high-energy beach rave",
"elements": [
"Corona bottle (label visible, condensation dripping)",
"pop-top cap in slow motion",
"exploding citrus slice",
"sand morphing into dance floor",
"palm trees rising",
"neon lights snapping on",
"DJ booth building itself",
"crowd materializing mid-dance",
"fire pit lighting",
"surfboards as signage"
],
"motion": "explosion of elements from a bottle, everything assembles in rapid time-lapse",
"ending": "Corona bottle in foreground, beach rave in full swing behind it",
"text": "none",
"keywords": [
"Corona",
"beach party",
"bottle transforms",
"rave build",
"sunset to night",
"cinematic",
"no text"
]
}
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Prompt 3:
{
"description": "Cinematic shot of a sunlit Scandinavian bedroom. A sealed IKEA box trembles, opens, and flat pack furniture assembles rapidly into a serene, styled room highlighted by a yellow IKEA throw on the bed. No text.",
"style": cinematic",
"camera": "fixed wide angle",
"lighting": "natural warm with cool accents",
"room": "Scandinavian bedroom",
"elements": [
"IKEA box (logo visible)",
"bed with yellow throw",
"bedside tables",
"lamps",
"wardrobe",
"shelves",
"mirror",
"art",
"rug",
"curtains",
"reading chair",
"plants"
],
"motion": "box opens, furniture assembles precisely and rapidly",
"ending": "calm, modern space with yellow IKEA accent",
"text": "none",
"keywords": [
"16:9",
"IKEA",
"Scandinavian",
"fast assembly",
"no text",
"warm & cool tones"
]
}
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Prompt 4:
{
"description": "Cinematic shot of a minimalist Tesla-branded crate magically opening to reveal a fully formed Tesla vehicle and an instantly assembled, sleek Tesla-themed showroom around it. No text.",
"style": "cinematic",
"camera": "fixed wide angle, with subtle zooms on key transformations",
"lighting": "controlled, high-tech, transitioning from dim to bright and clean",
"room": "empty futuristic space transforming into a minimalist Tesla showroom",
"elements": [
"Tesla-branded crate (glowing seams)",
"Tesla vehicle (e.g., Model 3/Y/Cybertruck)",
"charging station",
"minimalist display panels",
"sleek showroom furniture",
"ambient lighting elements"
],
"motion": "crate panels retract smoothly and silently, car revealed, showroom elements rise/unfold precisely and rapidly",
"ending": "pristine, inviting Tesla showroom with car as centerpiece",
"text": "none",
"keywords": [
"16:9",
"Tesla",
"magic assembly",
"showroom",
"innovation",
"futuristic",
"no text",
"clean design",
"reveal"
]
}
{ "description": "Cinematic shot of a minimalist Tesla-branded crate magically opening to reveal a fully formed Tesla vehicle and an instantly assembled, sleek Tesla-themed showroom around it. No text.", "style": "cinematic", "camera": "fixed wide angle, with subtle zooms on key transformations", "lighting": "controlled, high-tech, transitioning from dim to bright and clean", "room": "empty futuristic space transforming into a minimalist Tesla showroom", "elements": [ "Tesla-branded crate (glowing seams)", "Tesla vehicle (e.g., Model 3/Y/Cybertruck)", "charging station", "minimalist display panels", "sleek showroom furniture", "ambient lighting elements" ], "motion": "crate panels retract smoothly and silently, car revealed, showroom elements rise/unfold precisely and rapidly", "ending": "pristine, inviting Tesla showroom with car as centerpiece", "text": "none", "keywords": [ "16:9", "Tesla", "magic assembly", "showroom", "innovation", "futuristic", "no text", "clean design", "reveal" ] }
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Prompt 5:
{
"description": "Epic cinematic shot in a wild, remote landscape. A rugged, mechanical expedition crate splits open, its panels unfolding to reveal a fully-equipped Jeep Wrangler Rubicon at the center of an adventure-ready basecamp at sunset.",
"style": "cinematic, gritty, realistic, epic",
"camera": "medium wide shot, steady, with a slow push-in as the vehicle is revealed",
"lighting": "dramatic golden hour, long shadows, lens flare, warm functional light from the camp gear",
"location": "Moab desert canyon at sunset",
"elements": [
"Jeep Wrangler Rubicon (dirty, mud-splattered)",
"mechanical unfolding crate with Jeep logo",
"rooftop tent (already deployed)",
"glowing LED camp lights",
"a few solar panels",
"durable camping chairs",
"dust and grit in the air"
],
"motion": "The crate's panels mechanically unlock and fold outward with audible clicks, revealing the Jeep within. Dust gently swirls from the movement.",
"ending": "A stunning, adventure-ready scene with the rugged Jeep as the hero, ready for exploration.",
"text": "none",
"keywords": [
"4k",
"hyperrealistic",
"Jeep",
"reveal",
"adventure",
"off-road",
"basecamp",
"rugged",
"golden hour",
"cinematic",
"no people",
"unfolding crate"
]
}
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