Is Curry Leaving Under Armour?
Steph Curry and Under Armour worked together for a long time. The partnership started in 2013. At that point, Curry was not the global star he is now. Under Armour was trying to challenge giants like Nike. They saw potential in Curry and made a big bet.
In 2015, the first Curry signature shoe dropped. It was a hit. Fans liked the simple look and the story behind it. The Curry shoe line kept growing. There were ten signature models over the years. Each one came out with new tech. Under Armour wanted to help Curry play better and also sell more shoes.
The Curry Brand launched in 2020. This became its own brand, powered by Under Armour. It was about more than just shoes. Curry Brand focused on helping kids and building sports in poor areas. It had clothes, basketball shoes, and later golf gear too.
The partnership was strong for a decade. Under Armour made Curry the face of their basketball shoes. Curry helped them get more fans in basketball. He wore Under Armour during the MVP runs and NBA championships. Each big moment, there was a new Curry shoe release.
But things started to change in 2025. Under Armour began to pull back. The company wanted to focus on its main business. Curry had built his own brand power. Now, both sides agreed to end the partnership. Curry keeps full control of his own brand. Under Armour moves on.
This is the end of a big era in sports marketing. Curry can pick a new partner or build Curry Brand by himself. Under Armour will lose his star power but they hope to reset. For fans and sneaker collectors, the last Under Armour Curry shoes will mean a lot. The breakup was calm. There was no public fight, just a big shift after many years together.
Looking back, the partnership changed both sides. Curry became a global name. Under Armour became a real player in basketball. Now, both go in new directions. The basketball world is watching what Curry does next.
Disclaimer:
This article provides insights based on available reports regarding Stephen Curry’s departure from Under Armour. Information is subject to change as official statements or further developments arise. For the most up-to-date details, refer to official announcements from Stephen Curry and Under Armour.
