Justin Bieber Swag II Release Date
It’s official: Justin Bieber’s new album — SWAG II — dropped in the early hours of September 5, 2025. Well, almost. See, it was supposed to hit streaming platforms the minute clocks struck midnight (Eastern), but fans found themselves frantically refreshing Spotify way, way longer than expected. Turns out, Bieber himself was glued to the “refresh” button too. He even posted, “Me waiting with you, not baiting you, not sure what the heck is going on clicking refresh.” Relatable.
This lighthearted chaos set Twitter/X ablaze with desperate “Define midnight?” and “WHERE IS SWAG???” posts. For anyone who was there hitting play, reloading, whispering a little prayer — I feel you. Big pop drops are supposed to be all fireworks and neon and group chats, not group dread. But maybe that unpredictability is part of modern album launches now — you want the suspense, not just the stream.
Justin Bieber New Album
So, what’s the deal with this album, anyway? SWAG II is actually Bieber’s eighth studio release and comes just two months after the first SWAG album lit up the charts in July. The original SWAG had serious legs: Billboard Top 2, massive streaming numbers — and even my cousin (who swore off “pop” after the Purpose era) was texting me about the Daisies track.
This time, the new album feels intentionally lighter, if you believe the man himself. He’s gone from the all-black everything of SWAG to a very Barbie-core pink cover for SWAG II. In a way, it’s like he’s announcing, “Hey, things are pretty fun here again.” The dude has spent months trickling studio selfies and cryptic captions, so when the album actually dropped, the mood online was a mix of party and pilgrimage. There were even billboards — actual billboards — popping up in London and LA hours before the release, which is pure main-character pop star behavior if you ask me.
SWAG II Tracklist
Here comes the main event: 23 brand-new tracks. Want the full list? Say no more:
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SPEED DEMON
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BETTER MAN
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LOVE SONG
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I DO
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I THINK YOU’RE SPECIAL (feat. Tems)
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MOTHER IN YOU
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WITCHYA
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EYE CANDY
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DON’T WANNA (feat. Bakar)
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BAD HONEY
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NEED IT
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OH MAN
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POPPIN’ MY S*** (feat. Hurricane Chris)
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ALL THE WAY
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PETTING ZOO
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MOVING FAST
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SAFE SPACE (feat. Lil B)
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LYIN'
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DOTTED LINE
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OPEN UP YOUR HEART (feat. Eddie Benjamin)
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WHEN IT’S OVER
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EVERYTHING HALLELUJAH
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STORY OF GOD
And yes, that means that between SWAG and SWAG II, Bieber has released 44 tracks in two months. Forty-four! If you were hoping for a quick listen before work, good luck — you might need a long international flight just to get through it all.
Personally, I love that there are collabs with Tems, Bakar, Hurricane Chris, Lil B, and Eddie Benjamin — there’s enough variety for everyone to claim a favorite feature. (Maybe not petting zoo, tho. Still deciding if that’s genius or chaos.)
For all the wild rumors, delays, late-night Instagram Stories, and caffeine-fueled anticipation, Bieber’s SWAG II release is exactly the kind of chaotic pop culture event that keeps fans coming back for more. It’s unpredictable, it’s messy, it’s got bangers and ballads and a little bit of that weird Bieber humor tucked into the roll-out. If you weren’t there while it was “loadingggggg,” did you even really experience 2025 pop?
