How Much is Lil Nas X Net Worth in 2025?
As of 2025, Lil Nas X's estimated net worth is $9 million. Some sources lean conservative at $9 million, a number that’s been floating around for a couple of years, while others say he’s crept up a bit thanks to the ongoing success of his music and about a million brand deals. Either way, it’s a staggering number for a guy who says he spent just $50 putting together “Old Town Road.”
And who hasn’t fantasized about turning $50 into a fortune (usually it’s a scratch-off ticket… and it never works)? His net worth in 2025 reflects an artist who’s cashed in on viral fame, relentless reinvention, and the kind of cross-genre, cross-platform hustle that leaves your head spinning.
Who is Lil Nas X?
Lil Nas X, born Montero Lamar Hill, is not just “the guy who did ‘Old Town Road’” though, that track alone could keep him in funky hats for a lifetime.
He’s a rapper, singer, and genre blender from Georgia, born in 1999, who rocketed from making zippy memes to making Grammy-winning music unlike anything in hip hop or country before it.
He lives out loud: genre-mashing, visually wild, flamboyantly himself, and always–seemingly always–in on the joke. For a time he was basically the internet’s little brother in cowboy boots, gleefully trolling expectations, and then he started turning heads as a genuine pop innovator.
But there’s substance, too. Lil Nas X’s coming out in 2019 was a watershed moment in country and rap he’s an openly gay Black artist who has carved out space for himself (and others) in spaces that haven’t always rolled out the rainbow carpet.
Maybe you’ve seen him at an awards show or trolling on Twitter, or getting roasted in a Doritos ad, or just noticed “Old Town Road” stuck in your head on repeat for a week.
Lil Nas X Career Earnings
Lil Nas X’s career earnings are… kind of mind-blowing when you start adding it all up, and also surprisingly hard to pin down because of modern music industry complexity. In 2020 alone, he reportedly made $14 million, which feels like a typo but actually isn’t. Here’s how the money breaks down:
- “Old Town Road” alone brought in $14 million in profits though not all of that landed in Nas’s bank account, since he owes a cut to Nine Inch Nails for the sample, and some probably went to anyone else who helped turn that $50 beat into a megahit.
- Let’s not forget the remixes with Billy Ray Cyrus and others a meme-ified, never-ending parade of versions that kept the song at #1 for an insane stretch (19 weeks!).
- Brand deals: Doritos, Taco Bell, UberEats (that Elton John commercial was honestly perfect), Wrangler jeans. If there’s a major brand doing something weird and viral, odds are good Lil Nas X is either involved, already did it, or thought about parodying it.
- Concerts and virtual performances also paid off big. His Roblox event had 33 million attendees admittedly, not all of them buying a T-shirt, but close! Merch from those shows raked in healthy seven (and, allegedly, “healthy eight”) figures, to quote Roblox execs.
- His debut album, “Montero,” sold well and won him accolades, though he also donated a notable chunk of launch proceeds to LGBTQ+ charities (because when’s the last time a pop star literally did a registry for charity?).
- Ongoing: Streaming royalties from hits like “Panini,” “Industry Baby,” and “Holiday” keep the cash flowing, with some tracks topping platinum status several times over.
If you’re curious about daily earnings, $14 million a year averages out to about $38,000 a day a number that makes me seriously question my life choices, but hey, good for him.
Lil Nas X Early Life
Lil Nas X was born Montero Lamar Hill on April 9, 1999, near Atlanta, Georgia yes, Montero is actually his real name, and yes, he eventually turned it into another massive song.
The early chapters of his story are less glitter and more grit: parents divorced when he was just six, he later moved in with his father, a gospel singer, in Austell, Georgia.
He spent a lot of time on the internet he basically mastered meme-craft before meme culture was mainstream, hosting fan accounts for Nicki Minaj, experimenting with viral content, and learning how to break through the noise.
It’s no wonder that when he finally dropped “Old Town Road” on the world, he already knew how to make things spread. The rest, as they say, is pop-culture history.
Dropped out of college to pursue music after just a year at the University of West Georgia.
Sometimes he’d joke he wanted to be “internet famous” more than he wanted to be a musician. Joke’s on everyone: he pulled off both.
Openly queer from early in his career, Lil Nas X challenged the walls that kept Black LGBTQ+ kids out of huge swaths of popular music. That’s gutsy, and in 2025 he’s still unapologetically himself.
