Overblown Promotion (4) – HYPE
The clue "Overblown promotion (4)" leads to the answer HYPE, a fitting four-letter word often used to describe exaggerated or inflated publicity.
HYPE represents intense promotion or overstatement, especially in marketing, entertainment, or product launches. The word fits perfectly with the clue because "overblown" suggests exaggeration, while "promotion" relates directly to publicity—two ideas that come together in the meaning of HYPE.
Explanation of the Answer
HYPE is derived from the idea of heightening or inflating something beyond its actual value. When promotions or advertisements overpromise and dramatize in order to persuade people, this is referred to as "hype." Therefore, the clue captures both the literal and figurative sense of exaggerated promotion.
Related Terms and Usage
Buzz: Similar to hype, but more organic and often spread among people.
Publicity stunt: A planned act designed to draw attention, usually involving hype.
Overstatement / Exaggeration: Close synonyms that express the sense of something being blown out of proportion.
Tip for Solvers
When solving crossword clues with words like "promotion," think both about marketing terms (advertising, hype, publicity) and about synonyms for exaggeration. "Overblown promotion" combines both meanings, making HYPE the precise answer.
Overblown promotion NYT Mini - FAQs
Q: Can hype ever be positive?
Yes, hype can be positive when it draws attention and creates excitement. For example, a new game release often benefits from hype.
Q: How is hype different from actual quality?
Hype refers to the promotion around a product or event, while quality refers to how good the actual product or experience is. Sometimes hype overpromises compared to the reality.
Q: Why is HYPE common in crosswords?
Because it has versatile meanings—publicity, exaggeration, or fad—and is short, it’s a useful word for setters.
