What Does 92 Percenters Mean?
“92 percenters” refers to the devoted fans of the New Heights podcast, hosted by football brothers Jason and Travis Kelce. Why 92? Well, it’s got a quirky little origin that any seasoned podcast listener will appreciate.
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Back in the early days of New Heights, the Kelce brothers ran a poll to see how many listeners stuck around until the very end of each episode. Take a wild guess at what fraction of the audience kept listening through the closing credits? Yup — 92%. So, instead of generic “fans,” the diehards who make it through every off-script riff, random sibling banter, and even the closing ads, were honored with a title: 92 percenters.
It’s a badge. An in-joke. Some clubs have membership cards or silly hats — New Heights has “92 percenters.” If you’re one of them, you’re in on the joke, and, honestly, you probably get a moment of pride every time the phrase pops up.
It’s one of those podcast fandom things: you finish an episode, hear Jason and Travis thank the “92 percenters,” and think, “Yep, that’s me.” It’s playful self-identification. Like sticking around at a party when most people have left. There’s a quiet smugness that comes from knowing you’re truly loyal — or just weirdly stubborn (I say that with love; I’m a chronic episode-completer).
I love little rituals like this. The inside jokes bond the community, making the show feel like a low-key club. If you ever hear a New Heights fan drop “92 percenter” in real life, you’ll know you’ve found a fellow podcast obsessive. Or just someone with a long commute.
So, next time you catch yourself still listening — past the music, through the shoutouts — congrats. You’re officially a 92 percenter. Doesn’t matter if you found the podcast through football, TikTok clips, or just a thirst for chaotic brotherly energy. You’re in the crew. Welcome, and here’s hoping you stick around for the weird stuff at the very end.