Meet Dede: Precious Ashiogwu’s Bold Journey to Stardom on Big Brother Naija Season 10
Big Brother Naija Season 10 is seeing some fiery personalities already, but hardly anyone is stirring the conversation quite like Dede. If you’re asking, “Who is Dede from Big Brother Naija Season 10?”—the answer is clear: she’s the unapologetically bold entrepreneur from Delta State, Nigeria, and she’s already shaking up the house with her unique presence.
Early Life: Delta State Roots and Grit
Dede, whose real name is Precious Ashiogwu, was born on October 23, 2001. Growing up in Delta State, she built up the kind of thick skin and toughness that only comes from having to fight for every opportunity. Life wasn’t easy for her—she went through some tough losses, including the death of her grandmother, which became a turning point. Instead of holding her back, that loss seemed to add more fuel to her already-driven spirit, pushing her to keep climbing and to succeed on her own terms.
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Entrepreneur First, Reality Star Next
Even before setting foot in the BBNaija house, Dede made waves—especially for a 23-year-old. She took the leap into entrepreneurship while most people her age were just figuring life out. Her hard work paid off in a major way: buying her mom her very first house. For Dede, that wasn’t just a financial milestone; it was about loyalty, creating a better life, and repaying the support and love she received at home. This sense of obligation to her family keeps her grounded, even as she sets her sights on wider recognition.
What’s Dede really after on BBNaija? She’s crystal clear. She wants the money, she wants the fame, and she’s not coy about it. While some housemates might play to be liked, Dede plays to win. It’s this honesty and self-assurance that’s getting fans to pay attention.
On Instagram, @dede_ashiogwu:
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In the BBNaija House: Confidence and Focus
Dede entered the house radiating confidence. She calls herself “nonchalant,” but it’s more about being unbothered—she simply doesn’t let distractions shake her focus. As a Scorpio, she brings strong will, mystery, and a sometimes intense energy that nobody can ignore. Whether you want to be on her team or not, you know she’s there for a reason.
Her interactions with other housemates show a mix of laid-back humor and sharp intuition. She picks her battles, sizes up the competition quietly, and doesn’t bother with unnecessary drama. If she gets emotional or shows vulnerability, it’s usually in rare, real moments—proof that beneath her tough exterior, there’s a person who feels deeply but chooses to keep her emotions tight.
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On X/Twitter, @BBNaijaWorld:
Beyond the Game: Relationships, Love, and Drive
Despite her boss-woman attitude, Dede’s got a softer side—especially when it comes to relationships. She’s open about being in a committed, “real” relationship outside the house. Even though she’s genuinely happy, she’s worried about how fame, stress, and the BBNaija spotlight might affect things. Her comment—“I pray I don’t ruin it”—shows a vulnerability and honesty that’s refreshing in a setting where people often put up a front.
Loyalty, love, and ambition are the cornerstones of her story, and she doesn’t ever seem to forget where she came from, or those who helped shape her. Whether it’s her family, her partner, or her personal values, Dede is never far from her roots.
Hobbies, Style, and What Fans Can Expect
Music is a huge part of Dede’s daily life—it helps her relax, reflect, and even blocks out the BBNaija chaos when she needs a breather. Style-wise, she walks with the attitude of someone who knows she belongs on center stage. Whatever she wears, however she puts herself together, it’s obvious she thinks like a star. Whether it’s a party night or a chill task, Dede stands out with her energy.
For those following her journey in the house, expect someone who will not back down from challenges. She’s outspoken without being rude, ambitious without being arrogant, and friendly when she wants to be, but always prioritizing her purpose.
Dede’s Mission: Win at All Costs
It’s simple: Dede didn’t join Big Brother Naija just to take part. She’s chasing victory, exposure, and a shot at building her legacy. She isn’t shy about wanting more from life, and she certainly isn’t running from any challenge, be it internal politics, competitions, or the grind of daily house life. If you’re looking for someone who brings real energy to Season 10, Dede’s among the top names to watch.
