Who is Praveen from Bigg Boss Malayalam 7?
Praveen from Bigg Boss Malayalam 7 is a Kerala-born digital content creator and social media personality best known by the name "The Marketing Mallu". If the phrase “Marketing Mallu” sounds familiar, that’s because Praveen’s advice-laden, no-nonsense infotainment reels have become a sort of rite of passage for Kerala’s Instagram scrollers.

Something is refreshing about a guy who talks money and career stuff without sounding either preachy or totally detached. Sometimes he’ll crack a candid joke about his own “first dumb job interview” before launching into a two-minute masterclass on savings—honestly, those oddball stories make the serious advice actually stick.
People didn’t just tune in for tips—they related to the simple, straight-shooting tone and the way Praveen mixes a little local flavor into even dry topics. His following grew quietly, then all at once, and when his name started circulating on Bigg Boss fan lists, more than a few folks said, “It’s about time!
Praveen from Bigg Boss Malayalam 7 Career
Praveen carved out his niche as a content creator with a focus on infotainment, blending practical advice about money, careers, and personal finance with a sort of homespun, offbeat charm that’s missing from most “influencer” content. Before Bigg Boss, he wasn’t the type to do influencer promos for every protein shake on the market. Instead, he specialized in content like:
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Quick money-saving hacks (“You’re still paying for three OTT subscriptions you never use? Stop it, bro…”)
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Career guidance for fresh graduates and job switchers
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Breaking down marketing strategies for beginners, laced with Kerala slang and blush-worthy confessions about his earliest job fails
Add to that a streak as a researcher and traveler, and you’ve got a guy who makes “content creator” sound like more than just posting pretty photos. Friends say he has a knack for taking complicated ideas and making them silly, relatable, and practical—sometimes complete with a cringe “dad joke” (his words, not mine).
He’d even been shortlisted for Bigg Boss Season 6, but for some mysterious, production-related reason, he didn’t cut back then. When he walked in as a wildcard for Season 7, it honestly felt like unfinished business.
Praveen Bigg Boss Malayalam 7 Journey
Praveen wasn’t in the first Bigg Boss batch this season—he crashed the party as a wildcard in Week 5. Sometimes late arrivals get labeled “disruptors,” but Praveen’s entrance was weirdly anticipated. Other contestants even said they’d “already learned something from his videos” before he’d unpacked his suitcase.
Inside the house, Praveen didn’t just lie low. He quickly started doing what he always does: sharing advice, roasting himself, and trying to de-escalate conflicts with a sort of dry-witted commentary that fans love on the outside. One memorable incident? When a kitchen fight got heated over missing groceries, Praveen managed to twist it into a teachable moment about budgeting—complete with a terrible pun about “appam and accountability.” Cue groans, laughs, and eventual group hugs.
Bigg Boss thrived on drama, but Praveen’s journey added something warmer—call it practical optimism. The audience seemed to appreciate a contestant who didn’t just chase the camera but brought real-world smarts inside the house’s walls. He isn’t the “loudest,” but he’s that friend who drops wisdom in WhatsApp chats right when you’re about to do something dumb.