Apple Awe Dropping Event: Everything to Expect on September 9, 2025

Updated 08 September 2025 06:08 PM

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Apple Awe Dropping Event: Everything to Expect on September 9, 2025

Apple Awe Dropping Event

Apple’s “Awe Dropping” Event is basically their fall blockbuster, the moment when Cupertino opens the metaphorical curtain on what’s coming next. This isn’t just another product launch, it’s become a cultural moment—think football fans on Super Bowl Sunday, but swap out touchdowns for chip upgrades and a parade of impossibly shiny devices.

Even a few pals who swear they’d never leave “Team Android” admit to watching the stream—and some even sneak onto the Apple Store later, “just to compare.” Last fall, I tried live-tweeting alongside my friend Nishant, a die-hard Apple enthusiast who times dinner around keynote segments.

Things got loud when “one more thing” popped up on the screen. If this year’s tagline is anything to go by, expect a show loaded with playful teases, slick visual cues (that crazy heat-map Apple logo on the invites is already fueling TikTok conspiracy theories), and, probably, a few memes before midnight.

The main lineup is set to include:

  • iPhone 17, 17 Pro, 17 Pro Max
  • Brand-new iPhone “Air” (super-gaunt)
  • Updates to Apple Watch Series (including Ultra 3 and SE 3)
  • Redesigned AirPods Pro (maybe finally fixing my gym connection woes?)

Apple Awe Launch Date

The Apple “Awe Dropping” Event is officially happening on September 9, 2025.

No weird algorithmic date picking—the “second Tuesday in September” is a time-honored Apple tradition. Ask a long-time fan and they’ll probably tell you where they were for each year’s September launch. For a little color: I once missed a friend’s birthday dinner just to catch the event live. Was it worth it? Depends on who you ask (she wasn’t thrilled, but my tech blog got twice as many hits that week).

Here’s a quick breakdown:

  • Tuesday, September 9, 2025
  • Kickoff at 10:00 AM PT (California)—that’s 1:00 PM in New York, 6:00 PM in London
  • 10:30 PM IST in India (make some coffee)
  • Don’t sweat the time zones—Apple’s coverage is global, and you can always catch up later if sleep wins out over gadget lust.

 Apple Awe Event Time

This time, the show begins at 10:00 AM Pacific Time (1:00 PM ET, 10:30 PM IST).

It’s the usual slot—no major shake-up there, but it means West Coast folks get their fix before breakfast, and tech journalists in India hope their internet doesn’t cut out mid-livestream. One year, my stream froze just as Tim Cook said “one more thing”—I had to get the news from Twitter (the pain!).

So, set at:

  • 10:00 AM PT
  • 1:00 PM ET
  • 10:30 PM IST
  • If you work in tech, people will likely try sneaky ways to watch from their desks (bonus: office banter the next day).

Where to Watch?

You can catch Apple’s “Awe Dropping” event on pretty much any screen with Wi-Fi:
The event is livestreamed globally on Apple’s official website, on the Apple TV app, and live (with chat) on their YouTube channel. The invitations are splashed across social media, and yes, the memes start rolling before Tim Cook’s shoes even hit the stage.

Ways to Watch:

  • Apple’s website (simple but zero distractions)
  • Apple TV app (great for big screens, if you’re too cool for browser tabs)
  • Official YouTube live stream (for hanging out with fellow excited tech geeks)
  • Podcasts (Apple Events channel replays on-demand—my favorite for catching up on missed details on a dog walk)

Tags: apple event september 2025, apple event september 9, awe dropping apple