Follow Us on
Instagram Public Story Repost Feature
Instagram has added a new feature that changes how stories spread across the app. It’s called the public story repost feature. It lets people share someone else’s public story directly to their own story without needing tags, screenshots, or edits.
Until now, users could only reshare a story if they were mentioned in it. That rule limited reposting to smaller circles. The new update opens it up. Now, any public story can be reposted by others, as long as the original creator allows it.
When a user views a public story, a new repost button appears at the bottom. Tapping it gives the option to repost the story to your own story feed. You can add your own text or stickers before posting. The original username still appears with the shared story, making it clear where it came from. This helps Instagram credit the original creator while keeping sharing simple.
Instagram says this feature is meant to make stories more shareable. It works similar to re-sharing a Reel or a post on your story. But now, instead of only static posts, short story clips can spread across networks more quickly.
Privacy settings still matter here. Users who keep their stories private or visible to close friends won’t see the repost button. Only stories set to public are available for others to share. Creators can also turn off the ability for others to repost their stories in the privacy or story settings.
For brands and creators, this change could help reach more viewers. A public story that catches attention could now circulate widely if many users repost it. It’s a way to boost discovery without ads or paid promotion. For everyday users, it’s a quick way to share something they like from a favorite account or a trending moment.
Instagram has started rolling out this feature in stages. Some users may see it already, while others will get it in coming weeks. The rollout includes updated prompts that explain how reposting works and how to manage permissions.
This move also aligns with Instagram’s broader push toward more open sharing. Features like collaborative posts and Reels sharing show the same idea: allowing public content to move easily between users. The story repost feature continues that path, but within short-lived formats that disappear after 24 hours.
There are still questions about how it might affect content control. Some worry reposting could spread content out of context. Instagram says the username watermark and original profile link will help reduce that problem. Still, creators who care about control should review their settings carefully.
The public story repost feature makes sharing faster and more open on Instagram. It blends the immediacy of stories with the simplicity of reposting. For users, it means fewer steps to share what they like. For Instagram, it keeps people engaging with content longer.
