Instagram has introduced AI Restyle, a groundbreaking Meta AI-powered tool that allows users to edit Stories, photos, and videos instantly using simple text prompts or preset effects. This feature transforms creative expression by integrating generative AI directly inside the Instagram app, making story creation faster, smarter, and more imaginative.
What is Instagram AI Restyle?
AI Restyle is designed to bring Meta’s generative AI capabilities to one of Instagram’s most popular formats — Stories. It enables users to edit photos or videos by entering natural language prompts, such as “add a crown,” “remove background,” or “change lighting to sunset glow.” Users can also choose from preset visual themes like film noir, watercolor, or cosmic art, instantly reshaping the tone and aesthetics of their content.
https://www.instagram.com/reel/DQJ6Nutkd6H/
How Instagram AI Restyle Works?
When users upload media to their Story, a Restyle button now appears in the top-right corner of the screen. From here, users can:
- Tap Add, Remove, or Change, and type a custom text prompt for AI edits.
Example: “Add mountains in the background” or “change outfit to denim jacket.”
- Choose built-in preset effects for videos, which automatically apply a creative transformation.
- Preview and refine the result before sharing directly in their Story or DMs — all without leaving the app.
This makes the process entirely seamless, eliminating the need for third-party editors or additional apps.
Tips for Writing the Best AI Prompts
Instagram suggests being descriptive and specific when writing prompts to help Meta AI generate accurate and visually appealing results. Effective prompts should mention:
- Subject: Identify what part of the image the AI should modify.
- Lighting or mood: Describe the desired ambiance, such as “sunset glow” or “studio light.”
- Style or theme: Include artistic preferences like “vintage film” or “anime style.”
The richer the prompt, the more contextual detail AI Restyle applies to enhance the visual output.
Using “Add Yours” Stickers for Shared Creativity
AI Restyle works beautifully with Instagram’s “Add Yours” sticker feature. Once someone posts an AI-edited Story, followers can tap the sticker to replicate the same effect on their own photos or videos. This feature promotes community-driven trends where creative themes — from "Galaxy Portraits" to "Retro Filters" — can go viral.
Step-by-Step: How to Use Restyle AI in Instagram
For Photos:
- Tap the “+” on your profile photo and select an image.
- Tap the Restyle icon in the top tray.
- Choose Add, Remove, or Change to start editing.
- Enter your creative prompt and tap Done once the new image is generated.
- Preview and share your Story.
For Videos:
- Tap the “+” and select a video clip.
- Tap the Restyle icon.
- Choose from preset effects such as Cinematic, Dreamy, or Color Pop.
- Save or share it instantly within your Story.
What Makes AI Restyle Special?
This update marks one of Instagram’s biggest steps toward merging AI creativity with social media storytelling. Unlike static filters or traditional AR effects, AI Restyle reconstructs images and videos dynamically — adapting to context, texture, lighting, and even emotional tone. The results feel personalized, fresh, and unmistakably creative.
Availability and Future Plans
AI Restyle is currently rolling out globally in phases, with availability depending on where Meta AI services are active. The tool is free to use and built into the latest version of Instagram, with no separate app or chatbot required.
As generative AI continues to shape digital creativity, AI Restyle positions Instagram as a leader in next-gen storytelling — turning everyday moments into art with just a few words.
Disclaimer:
The information provided about Instagram's AI Restyle feature is based on current updates. Availability and functionality may vary by region and version. For the most accurate and up-to-date details, please refer to official Instagram announcements and app updates.
